THE BRIEF
Build a custom competition site and drive entries through regional and national media to support the summer competition to win a campervan.
THE CREATIVE
We built a bespoke site for Fat Face that encouraged people to share the competition. People received a personalised link which they could send to friends and share on social channels, which increased their chances to win.
THE RESULTS
More than 320k total competition entries, 7,800 shares on social media, 72 pieces of national and regional coverage including Daily Express, Cooler, Coast, Camper, MSN and beacon magazine front cover feature.
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