THE BRIEF
We have worked with Reebok since 2013 on multiple briefs. This particular brief asked us to increase footfall into regional outlets, improve brand perception, support sales and increase regional coverage and brand awareness, particularly in Manchester, Leeds and Bristol areas.
THE CREATIVE
We introduced free regional fitness classes, enabling and encouraging the local public to become fitter, healthier and happier. As well as overseeing the fitness classes, three Master Trainers were also chosen as regional spokespeople for the brand, provided expertise and acted as the first point of contact for local participants. Regional and topical media hooks and regular blogger reviews of classes ensured constant brand exposure to the public. Direct engagement with influencers and local fit generation.
THE RESULTS
Reebok’s regional sales have increased by 15%, 75+ pieces of news, as well as an up to 400% increase of class attendance. Lineup won the PRCA’s coveted Live, Launched and Loud award for this particular campaign.
"Lineup’s team has shown true expertise on how a brand can distinguish itself in the marketplace and add real value – having a positive impact on sales, and on brand awareness and advocacy for Reebok at a key time. They utilise their skills in public relations, digital media and experiential activity and deserve their award-winning status - I couldn't recommend them more."
Louise Foley, Marketing Manager at Reebok UK
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