THE BRIEF
Launch Why Not People? - the UK’s first music and events club for people with disabilities – and highlight the issue of disabled access in the UK through national, regional and London-centric media opportunities across different sectors.
THE CREATIVE
Create narrative using case studies and ambassadors’ personal stories to bring disabled access to forefront of mainstream conversation. We also teamed up with disability charities to spread the word with regular takeovers of their social channels and websites.
THE RESULTS
Results: More than 170 pieces of media coverage published , including Daily Mail, Channel 4, BBC and Metro. Why Not People? is now seen as pioneer of disabled access.
"We have worked with Lineup since 2014 and the whole team has been an absolute revelation to work with. From senior management to execs, the agency has offered us invaluable support. I cannot speak highly enough of them and would not hesitate to recommend them. Their knowledge of the media, social media engagement and events support is amazing, and really helped our brand grow in the UK market. Their personal touch is what is missing from other companies that I’ve worked with and their advice and consultation is honest and valid."
Divya Daryanani - Managing Director at Why Not People?
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