THE BRIEF
Launch Richard Branson’s Screw Business as Usual book and global competition.
THE CREATIVE
Secure national, regional and international media opportunities and profile features around the launch of the book. Use of case studies from the global competition to highlight key messages and drive engagement.
THE RESULTS
500 global competition entries, more than 140 pieces of coverage including all national newspaper print, BBC Breakfast, CNBC and OK! Magazine.
"Lineup is results driven and great at delivery. They keep in contact and ensure as a client you know the latest status on all aspects of their work. Very personable, Lineup are great media relations expert and simply put, have met every brief I've set them. I would highly recommend Lineup and the work they deliver."
Ellie Springett – Head of Communications, Virgin Unite
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